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David Wallace

Associate Professor of Business Administration and Chair of Business, Marketing and Entrepreneurship

School Of Business And Economics

Office Number:
State Farm 313
David Wallace

Areas of Study

  • Marketing
  • Business


  • B.A. - University of California, Santa Cruz (Philosophy)
  • M.B.A. - Gonzaga University
  • Ph.D. - Washington State University (Marketing)

Academic and Research Interests

  • Channel of Distribution Strategies
  • Service Delivery
  • Inter-firm Relationships
  • Internet Marketing

Ongoing Research

  • Multiple Channel Distribution
  • Inter-firm Promotion Management

Classes Taught at IWU

  • Principles of Marketing
  • Marketing and Social Responsibility
  • Consumer Behavior
  • Marketing Research


  • American Marketing Association
  • Society for Marketing Advances