Amid continually changing technology, machine learning, and evolving consumer behavior,
marketing is a growing and exciting field. An Illinois Wesleyan education ensures
plentiful opportunities for hands-on experience, with students seeing the results
of their work while they're still on campus.
This firm foundation in theory and its practice enables students to adapt to a changing
workplace in the years following graduation. Because the marketing major is relatively
flexible, many students choose a second major or a minor to complement it, or to study
abroad for a semester. This enables students to pair marketing with graphic design,
for example, or a new minor in analytics.