University Logos and Marks
The Illinois Wesleyan signature is the cornerstone of our visual identity. By using
our mark consistently in our communications, we can establish a strong, recognizable
identity with our many audiences.
There are three approved primary signatures: one stacked version and two horizontal
The overall layout should dictate which of the primary signatures should be used.
On most backgrounds, the logo should be used in black or PMS 349. The logo should
always be white when used on a dark background.
Use only the approved logo options represented here.
You’ll notice that our university seal has been dropped from the signature in order
to simplify how we present ourselves. We retain this seal for more formal communications.
Please talk to our marketing department should you have any specific questions about
using the seal.
Stacked Signature with University Descriptor
The stacked version is the preffered signature and should be used whenever the layout
allows. The horizontal versions are reserved for applications where the area for the
logo is restricted vertically. The horizontal versions maximize the impact of our
logo within these types of spaces.
Horizontal Signature without University Descriptor
Use this version with an audience that knows IWU well (e.g. faculty, staff, alumni);
or when the full institutional name has been clearly established in other ways (e.g.
the headline of an ad or poster) and the mark is used primarily as a reinforcing signature.
Horizontal Signature with University Descriptor
Use this horizontal version with the full institution name on one line when space
is limited or readability is an issue (e.g. web banners).