Primary Seal and Signature Logo
The University seal and signature used as shown below are the primary University logo. The seal and signature logo should be used on all official documents, external correspondence and most institutional promotion.
Guidelines for use of the logos and marks must be followed.
Secondary marks are variations on the primary logo developed for visual communications when: 1.) space is limited or readability is an issue (e.g. Web banners); 2.) the audience knows IWU well (e.g. faculty, staff, alumni); or 3.) the full institutional name has been clearly established in other ways (e.g. the headline of an ad or poster) and the mark is used primarily as a reinforcing signature.
Abbreviated Signature with Seal
The abbreviated Illinois Wesleyan signature excludes the word "university" and can be used in a variety of small space and informal communications.
The seal may be used without the signature on: diplomas or official certificates; on the Web; on covers of invitations, announcement cards or folders; in PowerPoints; on banners and signs; in advertising; and on promotional merchandise. When the seal is used as the primary means by which the University name is communicated, care should be taken so that it is in a size that can be read. (Approved color options shown below)
The only time to use the signature without the seal would be as a secondary identifier or address element on the back of a publication/invitation that uses the full logo on the front cover. In such instances, the full university name should appear on a single line in Minion caps and small caps, as show below.
The motto is an optional element that can be used like a tagline with the seal alone or seal and abbreviated signature. In most instances the motto should appear in English and in italics.
University departments/units may use the seal along with their unit designation as their departmental logo. These unit logos will differ from the primary and secondary University marks by the use of caps and lower case lettering for the school/department/unit name.