The Illinois Wesleyan signature is the cornerstone of our visual identity. By using our mark consistently in our communications, we can establish a strong, recognizable identity with our many audiences.
There are three approved primary signatures: one stacked version and two horizontal versions.
The overall layout should dictate which of the primary signatures should be used.
On most backgrounds, the logo should be used in black or PMS 349. The logo should always be white when used on a dark background.
Use only the approved logo options represented here.
**Note: You’ll notice that our university seal has been dropped from the signature in order to simplify how we present ourselves. We retain this seal for more formal communications. Please talk to our marketing department should you have any specific questions about using the seal.
Stacked Signature with University Descriptor
The stacked version is the preffered signature and should be used whenever the layout allows. The horizontal versions are reserved for applications where the area for the logo is restricted vertically. The horizontal versions maximize the impact of our logo within these types of spaces.
Horizontal Signature without University Descriptor
Use this version with an audience that knows IWU well (e.g. faculty, staff, alumni); or when the full institutional name has been clearly established in other ways (e.g. the headline of an ad or poster) and the mark is used primarily as a reinforcing signature.
Horizontal Signature with University Descriptor
Use this horizontal version with the full institution name on one line when space is limited or readability is an issue (e.g. web banners).
To maintain full legibility, never reproduce the logo at widths smaller than what is shown here, either for print or screen. There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page, but the logo instead should live comfortably and clearly as an identifying mark.