Our Palette

Our color palette has three layers: primary, secondary, and neutral. Our communications lean heavily on our primary colors, but pull from the supporting palettes to keep layouts from becoming too stale or one-dimensional.

Primary Colors

The primary palette should be dominant on all communiations, but it will also mix with the supporting palettes to build color schemes that are complementary and balanced.

 

Pantone 342

CMYK: C93 M10 Y75 K43

RGB: R0 G103 B71

Hex: #006747

 

Pantone 360

CMYK:  C63 M0 Y84 K0

RGB:  R108 G194 B74

Hex:  #6CC24A

 

Pantone 382

CMYK:  C28 M0 Y100 K0

RGB:  R196 G214 B0

Hex:  #C4D600

 

Pantone 3305

CMYK:  C92 M25 Y70 K68

RGB:  R0 G78 B66

Hex:  #004E42

 
 

Secondary Colors

Our secondary palette complements the primary colors and creates flexibility so that communications can shift for various needs. Secondary colors should never be used exclusively or more prominently than the primary palette.

 

Pantone 2233

CMYK:  C71 M8 Y35 K4

RGB: R88 G167 B175

Hex: #58A7AF

 

Pantone 564

CMYK:  C43 M0 Y23 K0

RGB:  R134 G200 B188

Hex:  #86C8BC

 

Neutral Colors

Our neutral palette works to keep compositions from feeling too saturated or overwhelming.

 

Pantone 414

CMYK:  C13 M8 Y17 K26

RGB: R168 G169 B158

Hex: #A8A99E

 

Pantone 414 / 50%

CMYK:  C36 M28 Y36 K0

RGB:  R169 G168 B159

Hex:  #A9A89F

 

Plain / Rich Black

CMYK:  C0 M0 Y0 K100

RGB:  R0 G0 B0

Hex:  #000000