New Entrepreneurship Program Focuses on Technology and Design
Dec. 21, 2015
How do ideas go from concept to product to market? These and other questions that
entrepreneurs and product designers might ask will be integral to Illinois Wesleyan’s
new Design, Technology, and Entrepreneurship (DTE) major. The DTE major, along with
minors in Entrepreneurship and Product Design, will be offered for the first time
in fall 2016.
“There really isn’t another program that comes close to this. The program at Stanford
University’s School of Design is the most similar,” noted Illinois Wesleyan Provost
Jonathan Green. “However, unlike the Stanford program or industrial design programs,
ours is an interdisciplinary one that embraces the sciences, the arts and our strong
business program, which we feel will expand its appeal and the opportunities it provides
Faculty and resources for the program will come from physics and other disciplines
within the natural sciences, the College of Fine Arts, business administration, marketing,
and accounting. Leading the interdisciplinary program will be the chairs of the departments
of physics and business administration, Bruno deHarak and David Marvin.
“The Design, Technology, and Entrepreneurship program will give science-oriented students
experience dealing with creative issues and problem solving, while the student with
an artistic-bent will gain a working knowledge of science and technology. DTE will
be very much a hands-on program in which students will make product prototypes, create
business plans, and develop electronic portfolios of their finished products,” said
Students majoring in Design, Technology, and Entrepreneurship will gain familiarity
with basic scientific concepts useful for product design, the creative ideation process,
gain experience rendering their product concepts using technical drawing skills and
computer aided design (CAD) software, learn how to fabricate prototypes using the
University’s 3D printers and CNC machines, and become knowledgeable in business processes,
accounting for entrepreneurs, and, importantly, how to write grants and raise funds
for new ventures.
The DTE major will encompass a minimum of 10 courses in three core areas: design,
technology, and entrepreneurship. Students will select from one of the three following
areas of concentration:
- Product Design focuses on the aesthetics and interactions humans have with products.
- Engineering Design gives students experience with the technical – mechanical, electrical,
and/or programming – aspects of products.
- Entrepreneurship provides understanding of how ideas are brought to market and society
through business and other organizational means.
To learn more about Design, Technology, and Entrepreneurship go to www.iwu.edu/entrepreneurship or contact Bob Geraty, interim dean of admissions, 1-800-332-2498.