IWU Graduate Receives Marketing Award

March 3, 2008

BLOOMINGTON, Ill. – Michael Koenitz-Hudac, a December 2007 graduate of Illinois Wesleyan University, has been named the Outstanding Marketing Senior. He was recognized at the 47th annual marketing conference of the St. Louis Chapter of the American Marketing Association (AMA) on Feb. 29.

Koenitz-Hudac, originally from Highwood, Ill. came at Illinois Wesleyan in 2004 as an undecided major, but had always had a passion for business.

“When I was 8 years old I opened up a candy store from a brief case and would sell candy to the other students during recess, would trade sports card, and at age 14 began selling items on E-bay,” he said.

He became a business major his sophomore year, and later joined AMA, becoming very involved with the organization.   

“This honor makes me feel like my hard work did not go unnoticed,” Koenitz-Hudac said.

He was nominated for this award by Fred Hoyt, associate professor of business, and AMA’s president at the time, Dan Obie, senior economics major, because they felt Koenitz-Hudac displayed dedication to the growth of marketing in and out of the classes.

Koenitz-Hudac graduated this past December with a degree in business administration, concentration in marketing and a degree in environmental studies. He is currently a purchasing coordinator for Walgreen’s Corporate and feels that a large part of where he is professionally is because of the educational and leadership experiences AMA and Illinois Wesleyan provided him.

 Contact: Allegra Gallian, ’09, (309) 556-3181