IWU Intern Receives COUNTRY Financial Scholarship
September 5, 2008
BLOOMINGTON, Ill. – For Illinois Wesleyan University senior Danielle Lauritson of
Bloomington experience as a student intern meant more than catching a preview of the
working world—it also earned her a scholarship.
Lauritson’s public relations internship at COUNTRY Financial in Bloomington included
such responsibilities as writing news releases, monitoring the intern pages of www.countryfinancial.com
and assisting with projects like the COUNTRY Chef Challenge.
One of four recipients, Lauritson earned her scholarship through writing an essay
in response to the prompt: “U.S. corporations continue to focus more attention on
Generation Y both as consumers and potential employees. What challenges and opportunities
do you see for COUNTRY Financial in trying to reach this group? How can COUNTRY uniquely
target this group through marketing and/or recruiting efforts?”
Lauritson is a business administration major with a marketing concentration. Throughout
her college career, she has also been active in Titan Catholic, a student religious
organization; The Argus, IWU’s student newspaper; American Marketing Association;
Ambassador’s Club, a group of student volunteers who assist the Admissions Office
in working with prospective students; and football cheerleading.
Contact: Nicole Travis ’11, (309) 556-3181