Marketing Path to Success

A Solid Foundation

Amid continually changing technology, machine learning, and evolving consumer behavior, marketing is a growing and exciting field. An Illinois Wesleyan education ensures plentiful opportunities for hands-on experience, with students seeing the results of their work while they're still on campus.

This firm foundation in theory and its practice enables students to adapt to a changing workplace in the years following graduation. Because the marketing major is relatively flexible, many students choose a second major or a minor to complement it, or to study abroad for a semester. This enables students to pair marketing with graphic design, for example, or a new minor in analytics.