Marketing Concentration - focuses on understanding how customer perceptions and preferences evolve and how the firm can influence them.
Management Concentration - emphasizes forecasting, planning and control, allocating resources, the appraisal of competition, and implementation strategies.
General Management Studies Concentration - prepares students with skills, analytical tools, and concepts to prepare them for a career as an autonomous entrepreneur
Note: All Business Administration concentrations start out very similar. You do not need to decide a specific concentration until the Spring semester of your sophomore year.
This is just an example four-year plan; your actual schedule can/will deviate from this sample. Your faculty advisor will work with you to match appropriate courses with your interests.
As an IWU student, it is your responsibility to track your progress each semester towards completing graduation requirements on the MyIWU degree evaluation tool.
* A student earning a score of 4 or 5 in both AP Microeconomics AND AP Macroeconomics is not required to take ECON 100 for any majors within Business Administration.
** MATH 110, MATH 161 or MATH 165 should be taken during any of the first four semesters.
* ECON 227 may be taken in any of the first four semesters, but is normally taken in the sophomore year. If a student has received a unit of credit for AP Statistics (score of 4 or 5), s/he is not required to take ECON 227 for any majors within Business Administration.
Students interested in studying abroad should consult with a faculty member in the Business Administration to decide what semester(s) would be most appropriate.