In a business class during his senior year, Lewendel (above) created an 80-page guidebook
that detailed his dreams for his future, including the plan to start his own theatre
Staging his own success
Max Lewendel ’03 is making a strong impression on London’s theatre scene.
By Chelsey Iaquinta ’05
At 24 years old — the age when many college grads are still adapting to life in the
‘real world’ — Max Lewendel is confidently storming London’s hip fringe theatre scene
as founder, producer, and director of the Icarus Theatre Collective, a professional
theatre company based in London.
Coyote Ugly (not related to the film of the same name) ran from June 29 – July 24 at the Finborough
Theatre. The drama by U.S. playwright Lynn Siefert wowed audiences and critics in
its first London revival in over 10 years. Most notably, the play was one of an elite
group to be given the distinction “Critics’ Choice” by Time Out, a leading London theatre magazine. Lewendel says he was honored to see his show
listed among the five productions (out of almost 100 running in London) that were
awarded Critics’ Choice. “It’s rare for a show in a theatre as small as the Finborough
to get nominated; it’s even more rare for an American doing his second professional
show to receive that distinction,” he says.
By launching the Icarus Collective, Lewendel met an important part of a goal he first
outlined while still a student at IWU. In a business class during his senior year,
Lewendel created an 80-page guidebook that detailed his dreams for his future, including
the plan to start his own theatre company. Since graduating in 2003 with a major in
theatre arts and minors in French and business administration, he has been closely
following the extensive blueprint.
Lewendel was captivated by British culture during an impromptu visit to England in
the summer of his junior year. Accompanied by two suitcases, a laptop, and his portfolio,
he ventured to London. Once he arrived, Lewendel found a job doing freelance technical
crew work that included providing theatrical light and sound for groups and businesses.
He was able to make connections into the theatre world with the help of Tim Hardy,
a teacher at the Royal Academy of Dramatic Arts in London who was an IWU visiting
professor during Lewendel’s freshman year. Before long Lewendel was immersed in the
city’s prominent theatre scene.
Family conflict and dysfunction are dramatically depicted in Lewendel’s production
of Coyote Ugly, which garnered rave reviews from London’s hard-to-please theatre critics.
(Photo provided by Max Lewendel)
Prompted by his experiences in England, Lewendel made a bold decision — London, not
the U.S., would be the setting for his future. In anticipation of the move abroad,
he began to sell his possessions and continued to set aside the money he was earning
from selling electronics online. Upon graduating from Illinois Wesleyan, he returned
to London and was rehired by the business for which he had worked during the previous
summer. Three months later, relying on his personal savings for funding, Lewendel
founded the Icarus Theatre Collective.
So far, the 18-member company has finished the performances of two plays on the fringe,
London’s equivalent of Off-Off-Broadway. Lewendel provides his actors and technical
crew with small stipends but acknowledges that most join to gain exposure. The collective’s
first play — The Lesson by Eugene Ionesco — debuted in February 2004 at London’s Etcetera Theatre. Set in
the 1950s, it’s an absurdist political play that comments on the incursion of Nazi
fascism in Romania. In staging the play, Lewendel created a modern interpretation
that drew on his experience as an American in England and explored the global impact
of capitalism. Positive reviews “helped us demonstrate to venues that we are a talented
theatre company,” says Lewendel, “so for our latest show, Coyote Ugly, we were able to secure the Finborough, one of London’s top three fringe theatres.”
Coyote Ugly is a high-strung family drama that deals with matters of sexual impropriety and profound
betrayal. The American play was originally presented in 1985 by Chicago’s renowned
Steppenwolf Theatre Company, under the direction of actor John Malkovich. “It’s just
a demented story,” Lewendel said of the play. Critics agreed, hailing it as “a shocking,
disturbing, sexually perverse yet strangely comic drama.” Also praised was Lewendel’s
elaborate set design. To reach their seats, audience members had to trek through the
two tons of sand that Lewendel ambitiously scattered across the theatre. Casually
positioned deck chairs and dismantled appliances added to the rural desert setting.
Coyote Ugly was one of an elite group to be given the distinction “Critics’ Choice” by Time Out,
a leading London theatre magazine.
While basking in the glowing reviews for Coyote Ugly, Lewendel is already considering his next project among several possibilities. “Writers
are now constantly sending me scripts,” he says. “I really want to do an original
play but right now the front runners are tried and tested scripts.”
As for his long-term goal, Lewendel dreams of constructing his own theatre, the next
step in his business plan. “I still have all the blueprints, the whole design of the
theatre, the structure, the way it works, everything. Granted it was written by someone
in their early 20’s, but it’s a template, a place to start.”