Important Proposal Components
If a grantmaker does not provide a form or specific outline for the proposal, we recommend
you use the following structure:
Abstract or Executive Summary: Initial reviews are often based on the abstract (approximately 200 words) or executive
summary (one to two pages). Write either as a stand-alone piece for an audience of
Cover Letter: Like an executive summary, the cover letter should summarize the project and serve
as a brief overview of the requested amount, goals, objectives, and methods. Use the
letter to show that you understand the grant-maker's program and how your project
fits into it.
Introduction: Briefly state the goal of your research project, provide an overview of how you intend
to carry it out, and include the amount you are requesting. Throughout the narrative,
draw connections between your goals and those of the grantmaker.
Needs Statement/Statement of Significance: Place your needs statement near the beginning of the proposal so that reviewers immediately
understand why the project is important.
- Present the problem as something that you can solve.
- Include empirical data and comments from leaders in the field.
- Be positive. Focus on the project's impact, not on the challenges you face.
- Avoid circular logic, in which the lack of a solution is the problem.
- Describe who will benefit and how they will benefit.
Professional/Institutional Qualifications: Describe your qualifications to undertake the project. Provide evidence of the institution's
commitment to your project or field of study and the institutional strengths that
will support your project's success. If applicable, describe results from prior agency
Literature Review/Project Background: Put your project in context. What aspects of the problem have others addressed? What
do you plan to build upon? What makes your project unique? Why is it the next logical
step in addressing the problem?
Goals and Objectives: Transition from stating the problem to offering a solution. Begin with a set of goals
and objectives that you intend to work toward.
A goal is a general statement about the aim of a project. "To contribute new knowledge
to the field of..." "To expand the curriculum in the area of..."
Objectives are indicators of whether a project is successfully working toward the
overarching goal. An objective describes the specific outcome of a project and can
be indicated by a measurable change (increase or decrease) or a final product (scholarly
article, data set, new technique).
Project Description: This is the heart of the proposal and should be the longest part
of the narrative.
- Describe and defend your methods.
- Outline the project in a logical sequence of events.
- Include a chart or graph to illustrate the timeline.
- Demonstrate that you have the resources to accomplish the project: Describe personnel,
equipment, facilities, external specialists, experts, institutional resources, and
other external funding sources.
Sustainability: Describe if and how the project will continue after funding. Are there specific start-
and end-dates? If not, will it continue to be financially viable?
Assessment: Do not overlook this increasingly important proposal component. Describe your plans
to evaluate what worked, what didn't work, and why. Some accepted forms of assessment
include measurable outcomes, peer-reviewed publications, and outside consultant review.
Dissemination: Describe who will benefit from the knowledge gained as a result of the project. How
will you let them know about it? Might your project's methods and/or outcomes be incorporated
into the work of others?
Conclusion: In one or two paragraphs, make a final appeal for your project. Restate the main
points of your proposal. Tie your project again to your long-range goals and to the
goals of the grant-maker.
Budget: The budget reflects the full scope of the project. Don't overstate the cost of your
project, but don't understate it either. Rather, present an accurate reflection of
the financial resources required to meet your goals. Include income such as other
external support, institutional support, and matching funds. Include expenses for
all project components, with narrative explanations where necessary.
Thanks to the Grantseeking at Bucknell website for use of their Key Proposal Components