Name: Esther Niedert
Major: International Business and Hispanic Studies
Hometown: Glen Ellyn, Illinois
Interning with: Identiti
Location: Schaumburg, Illinois
Position: Sales and Marketing Intern
Day-to-day varies for me. I manage Identiti's four social media platforms, come up with creative content, help with various company committees, and work on marketing strategies to generate sales and new avenues of business for Identiti.
I got this internship through working with Patrick and Warren at the Hart Career Center who were able to introduce me to Identiti and connect me to Michael. Cecelia and Isabel from IWU are also interning here this summer and one of the owners (Michael Sicher) is an IWU alum!
Being able to come to a company with an undeveloped marketing strategy to help get the ball rolling and gain a greater presence among consumers.
Wesleyan has definitely prepared me for this role; I am so used to balancing tasks and holding a multitude of roles at school which has made it easy to take part in many projects at Identiti.
I have already gained so much new knowledge and more contacts/mentors from this experience. I've gotten great exposure to digital marketing, sales, and leadership skills at Identiti. I hope to continue to grow my experience using design tools and utilizing growth analytics to increase sales. I'm thankful to everyone at Identiti who has made me feel welcome and I'm excited to see what the remainder of my time here holds.
It is not only important, but necessary to obtain an internship prior to graduation. In business, especially, you must balance knowledge/education with experience. Only education is not always enough.