David Wallace

David Wallace, Ph.D.

Assistant Professor Business Administration

Biography

Areas of Study

  • Marketing
  • Business

Education

  • B.A. - University of California, Santa Cruz (Philosophy)
  • M.B.A. - Gonzaga University
  • Ph.D. - Washington State University (Marketing)

Academic and Research Interests

  • Channel of Distribution Strategies
  • Service Delivery
  • Inter-firm Relationships
  • Internet Marketing

Ongoing Research

  • Multiple Channel Distribution
  • Inter-firm Promotion Management

Classes Taught at IWU

  • Principles of Marketing
  • Marketing and Social Responsibility
  • Consumer Behavior
  • Marketing Research

Memberships

  • American Marketing Association
  • Society for Marketing Advances
email dwallace@iwu.edu phone (309) 556-3859 office State Farm 313
Illinois Wesleyan University
Bloomington, IL 61702-2900
Office Hours
updated January 2014
Monday 11-1
Tuesday -
Wednesday 11-1
Thursday -
Friday 11-12