Creating & Maintaining Web Pages
Design Tools & Tips
- Our Web Services blog
Content Management System
General Web Writing Guidelines
Keep it Short and Simple
It is difficult to read large blocks of text on screen, so keep sentences and paragraphs
Follow the University's Writing Guide to ensure content is consistent and professional.
Keep it Current
Review your site regularly. Only create what you can maintain.
If you publish material that will become outdated, be responsible for removing or
updating it. This includes periodically checking that hyperlinks remain valid.
OmniUpdate lets you schedule helpful reminders to update time-sensitive pages.
DO NOT publish pages with no content and disclaimers such as "under construction"
or "more to come." It is better to have less, but meaningful content, rather than incomplete or outdated
Don't duplicate your content on multiple pages, creating confusion and the possibility
for conflicting updates. Where necessary, use assets for repeatedly used content elements.
Make it Scannable
Most Web users scan pages before reading, to decide quickly if the information is
relevant. Use of these simple elements can help:
- A meaningful title
- Subheadings to break up the text
- One idea per paragraph
- Bulleted lists
- Images or graphics where appropriate
Don't use images to convey text-based information. Search engines can't read images.
If it can, it should be a web page – don't use Word docs. Use pdfs only if necessary.
Fonts, Photos and Graphics
Use only our standard fonts.
Graphics are better in a .png format, not .jpg, and should be transparencies so they
don't conflict with the background color in our new template.
If you need photos for use on your site, check out how to use our shared photo library on Google Drive. For new coverage or event photo requests, use our online form.
If possible, highlight relevant text as the hyperlink, and avoid using the phrase
Because many websites use underlining to indicate links, avoid the use of underlines
in your text to prevent confusion.
Don't Delete Without a Plan
If you plan on deleting or renaming a page or file, request a redirect from Michael Gorman.
Follow Copyright Laws
Be careful when reusing images found on the Web. Wikimedia Commons is a resource for freely usable media files.
Also be aware of potential copyright infringement in music tracks of videos you post.
Respect applicable copyright and fair use laws.
Keep URLs simple. Site index pages do not require "index.html" in the address. For
example: www.iwu.edu/math/ is preferred over www.iwu.edu/math/index.html
Generally, if you see iwu.edu links that include "www2" or a tilde, such as /~theatre/,
these are outdated formats and should be updated for clarity (even if redirects still keep them functioning).