Financial support is about the only measurable means of alumni satisfaction
Participation--the percentage of an institution's alumni population that gives back--is used in ranking methodology, such as that used by US News & World Report; it is also used by bond-rating agencies to determine the rate at which IWU can borrow money
Every donor--REGARDLESS OF THE SIZE OF HIS OR HER GIFT--positively affects Illinois Wesleyan's national ranking
Every alum who does NOT make a gift actually hurts the University's marketing position
In effect, by making a charitable gift to IWU each and every year, you are helping to improve the national prominence of your school--and in turn, you're increasing the value of your degree.