What was your major(s)/minor(s) while you were at IWU? Did they change throughout
I received a double major in Business (Marketing) and Religion. I didn't make any
changes while I was there - I knew that marketing was a field I would enjoy making
a career out of and the religion courses were consistently my favorite at IWU.
Were you a part of any RSO's or Greek Life?
I was a Sigma Chi and also worked on the Fraternity & Sorority Programming Board.
What on-campus resource(s) helped you excel throughout your years at IWU?
The Hart Career Center was a tremendous help and actually put me in contact with the
hiring manager at L2TMedia. Without a doubt, the Career Center is a resource that
everyone at IWU should be utilizing very early on. I think people wait to reach out
to career advisers until they're panicked and looking for a job. Start those relationships
early - share what classes you enjoy taking, discuss what types of internships might
interest you, and ask about graduates that have gone into careers that appeal to you.
It's true that you don't need to know exactly what you want to do while in college,
but you're doing yourself a disservice if you're not exploring your options and testing
some cool things out along the way!
What is your role as SEO & Social Media Manager? Can you describe the work that you
At L2TMedia, we provide digital marketing solutions primarily within the automotive
industry. Products include Paid Advertising (PPC), Display Advertising, Search Engine
Optimization (SEO), Social Media, and Reputation Management. I oversee the strategies
and specialists for our SEO, Social Media, and Reputation Management products. As
a manager, much of my time is spent keeping up with industry trends, understanding
what those trends mean for our clients, and making decisions around how we should
adjust our strategies. The digital marketing world is always changing, so it takes
a lot of work to ensure that we're providing the best services possible to our clients.
How has each of your major(s)/minor(s) helped you to this day?
Illinois Wesleyan does a great job of allowing (and encouraging) students to take
a variety of classes. Studying religion appealed to me because of the requirement
to think critically from another person or culture's point of view. It's no secret
that much of marketing requires the same skill.
If you were to hire future IWU alumni, what characteristics would you look for in
At the risk of giving a simplistic answer, I look for candidates who are personable
and excited to learn. Most college graduates simply don't have a ton of experience
to pull from - and that's fine. I think most hiring managers know this, so they look for bright candidates that
will be easy to work with (communicate well, know right from wrong) and will walk
into the office eager to learn.
If you had the opportunity to make one change from your IWU experience, what would
I still kick myself for not taking computer science courses. The ability to understand
how computers and applications work is invaluable in most careers and will only become
more important in the future. Whether or not you can code/develop a website from scratch
isn't critical for most professions, but understanding core concepts like how data
is collected and how you can modify technology to suit your needs is invaluable across
the board. (If you haven't taken courses at IWU, it's not too late! A good place to
start is codecademy.com.)
What was the best part about attending IWU?
The best part about attending IWU was being able to study religion as well as business.
I would encourage all students to take plenty of courses outside of their major. To
put it bluntly, I always lean towards hiring entry level candidates with strong liberal
arts backgrounds over those that have specialized themselves. So much of business
(and agency work, in particular) is being able to think critically outside of your
"expertise." Illinois Wesleyan gives you an awesome opportunity to practice this critical
thinking through a variety of courses, so take advantage whenever possible!