Academic Departments should follow our content guide for recommended information to include on their websites.
It is difficult to read large blocks of text on screen, so keep sentences and paragraphs short.
Follow the University's Writing Guide to ensure content is consistent and professional.
Review your site regularly. Only create what you can maintain.
If you publish material that will become outdated, be responsible for removing or updating it. This includes periodically checking that hyperlinks remain valid.
OmniUpdate lets you schedule helpful reminders to update time-sensitive pages.
Most Web users scan pages before reading, to decide quickly if the information is relevant. Use of these simple elements can help:
If you need photos for use on your site, please contact the Office of Communications at firstname.lastname@example.org or (309) 556-3181.
Use only our standard fonts.
Follow these photo guidelines for using images on your web pages.
All Web pages should have page titles. This is necessary to identify the page to search engines and in browser bookmarks and tabs.
Bear in mind the template will place "Illinois Wesleyan:" preceding the text you type into the title field.
If possible, highlight relevant text as the hyperlink, and avoid using the phrase "click here."
If linking to a pdf, document, mp3 or similar file, alert users with a notation after the link, such as (pdf) or (doc).
Because many websites use underlining to indicate links, avoid the use of underlines in your text to prevent confusion. Instead, use bold text (sparingly) for emphasis.
When offering the URL for a University Web page, do not use "2" after www or "s" before html. These are from outdated campus systems.
Keep URLs simple. Site index pages do not require "index.html" in the address. For example: www.iwu.edu/math/ is preferred over www.iwu.edu/math/index.html
The home page of each site should list contact information for the responsible department, including a phone number and email address.
Always include the area code with any phone number. Web visitors may come from anywhere in the world.