Keep it Short and Simple
It is difficult to read large blocks of text on screen, so keep sentences and paragraphs short. In fact, usability studies have concluded:
Follow the University's writing guide to ensure content is consistent and professional.
Keep it Current
Material published on the Illinois Wesleyan website represents the University to the world. Remember to review your site regularly.
Only create what you can maintain.
If you publish material that will become outdated, be responsible for removing or updating it. This includes periodically checking that hyperlinks remain valid.
Make it Scannable
Most Web users scan pages before reading, to decide quickly if the information is relevant. Use of these simple elements can help:
If you need photos for use on your site, please contact the Office of Communications at firstname.lastname@example.org or (309) 556-3181.
Follow visual guidelines for Web content.
Use only our standard fonts.
Use Page Titles
All Web pages should have page titles. This is necessary to identify the page to search engines and browser bookmarks and tabs.
Bear in mind the template will place "Illinois Wesleyan:" preceding the text you type into the title field.
If possible, highlight relevant text as the hyperlink, and avoid using the phrase "click here."
If linking to a pdf, document, mp3 or similar file, alert users with a notation after the link, such as (pdf) or (doc).
Because many websites use underlining to indicate links, avoid the use of underlines in your text to prevent confusion. Instead, use bold text (sparingly) for emphasis.
If offering the URL for a University Web page, do not use "2" after www. (This represents a change in 2008 from our original Web server.)
Keep URLs simple. Site index pages do not require "index.shtml" in the address. For example: www.iwu.edu/math/ is preferred over www.iwu.edu/math/index.shtml
Include Contact Information
The home page of each site should list contact information for the responsible department, including a phone number and email address.
Always include the area code with any phone number. (Don't assume local knowledge; Web visitors may live anywhere in the world.)
For more helpful tips, check out Jakob Nielsen's column on Web usability.