A well-composed image (above) will appear distorted when resized improperly (below)

Visual Guidelines
for Web Content

Look Smart

The Web is a visual medium. Photos help tell your story and draw interest, but you must use quality images that reinforce your message.

Photos should be in focus, with good contrast and composition, and sized so they balance with the text on your page.

Photos should be kept small enough and placed so they don't push important content out of view; most people do NOT scroll to see what they can't find at first glance.

Contact Information Technology Services for access to the University image library, and for instruction in resizing images for the Web.

Attempting to resize images improperly will result in a distorted, pixilated look, as demonstrated here.

Typestyles

The content management system offers pre-set font choices in the design template, which are part of the University's visual identity and essential in maintaining our graphic look and feel. Do not use non-standard fonts.

Remember to paste content as plain text, removing any external font styles.