The Illinois Wesleyan
Graphic Identity Program

The Graphic Identity Program is designed to present a strong, consistent identity, which is crucial to the goal of extending the University’s name as a symbol of quality to all of our constituencies. The Graphic Identity Program will distinguish all University print, digital and product applications as clearly recognizable Illinois Wesleyan products.

There are two primary elements of the Graphic Identity Program:

• Window wordmark – This logo combines a unique typographical treatment of the University's name with the Paladin windows that are recognizable around campus.  This logo can be widely used for both internal and external communications, and is a less formal symbol than the University seal. Permission to use the window wordmark can be secured from the Director of PPMS.

• University seal – The University seal is the formal identification of Illinois Wesleyan University and reinforces its academic tradition and quality.  The seal can be used on publications and visual media that require a more formal and traditional academic symbol.  It is also used exclusively on diplomas and academic certificates.   Permission to use the seal can be secured from the Director of PPMS or the Vice President for Public Relations.